Foundation
Professional website, hosting, ongoing maintenance.
$349 /month- Conversion-focused website
- Hosting and SSL included
- Monthly maintenance
- Updates and edits
Google Ads in the Southwestern Ontario region
PPC Agencies London Ontario
Websites + Google Ads, managed together. The landing page that makes your ads convert, on one monthly plan.
When London, Ontario business owners search for PPC agencies in London Ontario, they usually find national firms claiming a local presence without actually knowing the market. Outgrow is different. We manage Google Ads campaigns built around London's real economy, healthcare, education, manufacturing, and the SMBs that serve them, so your ad spend reaches the people most likely to call, book, or walk in.
Free strategy call
Book a free 30-minute call about Google Ads in London.
We review your current setup and walk you through the fastest path to more local customers.
No contracts
Cancel anytime
Quebec-based
Month-to-month
For local SMBs
Concretely
Here's a site we built recently.
A81 Dent Repair (Colorado). We rebuilt their site, managed their Google Ads, and took their shop from 1-2 customers/week to 1-2 customers/day. See the numbers
Plans
Pick your starting point. Add more when it makes sense.
One monthly plan. No long-term contracts. Cancel anytime.
Growth
Foundation + Google Ads campaign management.
$999 /month- Everything in Foundation
- Google Ads campaign setup
- Monthly optimization
- Plain-language reports
Scale
Foundation + Google Ads + Meta Ads.
$1,499 /month- Everything in Growth
- Meta Ads campaign management
- Search + social alignment
- Expanded support
More than a website
A great site is step one. Calls and customers are the goal.
We don't just build your site in London. We drive the traffic that converts. Google Ads is our specialty, and we build the landing pages that make your campaigns actually perform.
Tell us your goalsClient case study
Not just promises. Results.
The same playbook we'd run for your business in London. A real client, verifiable numbers, and screenshots to back it up.
A81 Dent Repair
Before: during the pandemic, this shop was surviving on word of mouth alone. 1 to 2 new customers per week. Outdated site, Google profile with 4 reviews, zero online advertising.
What we did: a complete digital audit, full site rebuild, dedicated landing pages per service, Google Ads campaigns, and a strategy to grow their Google profile reviews.
Today, after a few years working with us:
- ✓ 1 to 2 new customers per day (× 7 vs before)
- ✓ 25 to 35 inbound leads per month
- ✓ 150+ 5-star Google reviews (vs 4 at the start)
× 7
New customers/day vs before
25–35
Inbound leads per month
150+
5-star Google reviews (vs 4)
8 %
Click-to-lead conversion rate
How we work
From first call to launch, with no friction.
01
Discovery call
We learn your business, your market in London, your best customers.
02
Strategy and build
We define structure, content, calls-to-action, and local SEO.
03
Launch
Your site goes live, tested across devices, submitted to Google.
04
Monthly optimization
We monitor, adjust and improve continuously, season after season.
Included in every plan
SEO, mobile-first design and performance: built into every site.
01
SEO built in
Semantic structure, optimized tags, structured data and local content shaped for Google from day one, not bolted on after.
02
Mobile-first design
Most of your customers arrive on a phone. Every page is designed mobile-first, then tested across screen sizes.
03
Fast loading
Lightweight pages, optimized images, hosting included. Speed matters to Google and to your visitors.
04
Ongoing maintenance
The monthly plan covers updates, edits and continuous improvement. Your site never goes stale.
The difference
Outgrow vs. the alternatives.
One partner, one system, one monthly plan. Here's what changes.
OutgrowAgencyFreelancerDIY
Professional websiteIncluded and maintainedSeparate projectVariesNo
Google Ads managedIncluded and optimizedSeparate vendorSometimesNo
Monthly reportingPlain languageComplex dashboardsRarelyNo
Ongoing supportIncluded monthlyBilled hourlyDependsNo
CommitmentCancel anytimeLong contractsVaries—
CostPredictable monthlyHigh + extrasVariesYour time
Industries
Built for practical SMBs in London.
We do our best work where trust, visibility, and clear next steps matter.
01
Home services
Contractors, electricians, plumbers, cleaners, repair services.
02
Clinics & wellness
Clinics, dentists, chiropractors, wellness studios.
03
Auto & trades
Auto shops, detailers, skilled trades, local service teams.
04
Restaurants & cafés
Local food businesses that need to stay visible and drive repeat visits.
05
Retail & boutiques
Local shops that need stronger online presence and clearer offers.
06
Professional services
Lawyers, consultants, accountants, and experts who sell trust first.
Why do London, Ontario businesses need a local PPC agency?
London's business market is competitive enough to justify paid search, but measured enough that your ad budget goes further than it would in Toronto. With a metro population around 550,000 and lower cost-per-click rates than the GTA, a well-managed Google Ads campaign in London can generate real, trackable leads without requiring a corporate marketing budget.
London sits at the centre of a busy Southwestern Ontario corridor, roughly equidistant from Toronto and Windsor. That geography shapes everything about the local business climate. Healthcare businesses compete for patients across Middlesex County. Contractors and plumbers serve both the urban core and surrounding communities. Law firms handle matters for clients who might otherwise drive to Toronto. A PPC campaign that doesn't reflect this local reality, the actual search behaviour of Londoners, the seasonal rhythms of Western University and Fanshawe College, the competitive density around the Richmond Street and Wellington Road corridors, is just burning budget.
The agencies that rank at the top for London PPC searches are often Toronto-based firms that added "London, Ontario" to a list of cities they claim to serve. They don't know the difference between searching for a dentist near Masonville and a plumber near Old South. A genuinely local approach means targeting by neighbourhood, by search intent, and by the industries that actually drive London's economy.
What are the most common PPC challenges for London businesses?
Most London small businesses that come to us have tried Google Ads on their own or with a generalist agency and found the same problems: clicks that don't convert, budgets that evaporate on irrelevant searches, and reporting that looks busy but doesn't tell them what's actually working.
- Sending ad traffic to a weak landing page: A dentist near Pond Mills Road runs Google Ads, but the ad sends visitors to the homepage instead of a dedicated booking page. The lead never happens.
- Ignoring search intent: A restaurant on Dundas Street bids on "London restaurants" and gets clicks from people 200 km away researching a trip they may never take.
- No negative keyword discipline: Contractors in London, Ontario bidding on terms like "London contractor" end up paying for clicks from people searching for contractors in London, England.
- No connection between ads and Google Business Profile: For a plumber or HVAC company trying to capture emergency calls in Byron or White Oaks, a disconnected setup means paying for clicks that a well-optimized local listing would have captured for free.
- Treating PPC as a set-and-forget tool: Google Ads requires active management. Bids, search terms, and quality scores shift constantly. An unmonitored campaign degrades quickly.
- No attribution clarity: Many London businesses can't tell which campaigns generated which phone calls, so they can't make informed decisions about where to put more budget.
How Outgrow helps London businesses get more from Google Ads
Outgrow's approach connects three things most agencies keep separate: the ad campaign, the landing page it sends traffic to, and the monthly reporting that tells you what to do next. For London businesses, that means the whole system is designed to convert, not just to generate clicks.
Our Growth plan at $999/month CAD includes Google Ads campaign management alongside a professional website. That pairing matters because the quality score of your ads depends partly on the page they point to. A slow, generic, or cluttered landing page raises your cost-per-click and lowers your conversion rate. We build and maintain that page as part of the same subscription, which is something most standalone PPC agencies don't offer. There are no long-term contracts, you can cancel anytime, which means our incentive is to keep performing, not to keep billing.
For London specifically, we build campaigns around the city's real demand signals. That means structuring separate ad groups for areas like Masonville, Old South, and Byron instead of treating London as one undifferentiated blob. It means accounting for the surge in search activity at Western University intake periods if you serve students. It means knowing that searches for "emergency plumber London Ontario" at 11 p.m. on a Friday are worth bidding aggressively on, while broad informational queries are not. The result is a campaign that fits how Londoners actually search, not a template that could belong to any mid-sized Canadian city.
Areas and neighbourhoods we serve in London, Ontario
Outgrow runs Google Ads for businesses across London, including the commercial strips along Richmond Street and Wellington Road, the Masonville area in the north end, Old South, Byron, White Oaks, and the downtown core near Victoria Park. We also serve businesses in the broader Middlesex County catchment, including clients whose customers come from St. Thomas to the south and communities along the Highway 401 corridor toward Windsor. If your customers are searching in London, we can put you in front of them.
Frequently asked questions about PPC agencies in London, Ontario
What does a PPC agency in London, Ontario actually do for your business?
A PPC agency builds and manages paid search campaigns, primarily on Google Ads, so your business appears at the top of results when local customers search for your service. In London, Ontario, that means writing ads, selecting keywords, building landing pages, managing bids, and providing monthly reporting on what's driving real leads versus what's wasting budget.
Should I hire a local London PPC agency or a national agency?
A local or genuinely London-focused agency understands search patterns specific to the city: which neighbourhoods generate the most relevant traffic, which industries face the most competition, and how seasonal factors like Western University's calendar or the London Knights season affect search volume. National agencies often apply generic templates that miss this local context and can't optimize for it effectively.
Is hiring a PPC agency worth it for a small business in London, Ontario?
For most London small businesses, yes, provided the agency manages the full conversion path, not just the clicks. London's CPC rates are meaningfully lower than Toronto's, which means a modest monthly ad budget can generate consistent leads. The risk is running ads without a strong landing page or proper tracking, which turns a potentially profitable channel into wasted spend.
What industries in London, Ontario benefit most from PPC advertising?
Businesses that serve customers with urgent, high-intent needs see the strongest returns: dentists, lawyers, plumbers, contractors, and medical clinics. London's healthcare sector, anchored by London Health Sciences Centre and St. Joseph's Health Care, also drives strong PPC demand for health-adjacent services. Restaurants, gyms, and retail businesses benefit too, but typically need tighter geographic targeting to keep costs in check.
What platforms do PPC agencies manage beyond Google Ads?
Most PPC work for London SMBs happens on Google Ads, which captures people actively searching for your service. Some agencies also manage Meta Ads (Facebook and Instagram), which works for businesses running awareness or retargeting campaigns. Outgrow's Scale plan at $1,499/month CAD covers both Google Ads and Meta Ads together, so your paid search and paid social campaigns stay coordinated.
What questions should I ask before hiring a PPC agency in London, Ontario?
Ask whether they manage the landing page the ads point to, or just the ads themselves. Ask how they report on conversions versus clicks. Ask if the account belongs to you when you leave. Ask whether they have experience with businesses in London specifically, not just a claimed service area. And confirm there is no long-term contract, so your continued business depends on their performance, not your obligation.
How much does Google Ads management cost in London?
Our monthly plans are published right on this page: Foundation at $349 per month (website, hosting and maintenance), Growth at $999 per month (site + Google Ads management) and Scale at $1,499 per month (site + Google Ads + Meta Ads). No long-term contract: you can cancel anytime.
Explore more
Google Ads in other cities near London
- St. Thomas
- Windsor
Client testimonial
A local client, in their words.
I've been working with Outgrow for 10 months. They handle my Google Ads and the leads just keep coming in. Every month it grows. My schedule is full, my crews are busy, and I can finally plan my season without stress. Honestly, it's the best investment I've made for my company.
Ready when you are
Let's grow your business in London.
Book a free 30-minute call. We review your current setup and recommend the best starting point.